Prepared for First Bank Virginia · by ChangeEngine

First Bank Employee Experience Hub

A modern, one-stop destination for referrals, culture, values, and everyday employee resources — built end-to-end by ChangeEngine.

Elaine described the exact opportunity: employees are tired of going to 15 places, the current intranet is hard to use, and First Bank needs a simple, engaging way to keep necessities, culture, and referral opportunities at everyone's fingertips.

One place for employees

Resources, updates, culture, and referral actions in one modern hub.

Built around First Bank's workflow

Dayforce job feed, $500 referral bonus rules, payroll notifications, and admin approvals.

ChangeEngine builds it end-to-end

Strategy, structure, copy, design, build, launch support, and ongoing optimization included.

What we heard

What Elaine made clear

After 20 years at First Bank, Elaine knows exactly what her people need — and what gets in the way.

Ease of use is extremely important to me.
Having things at your fingertips.
Our people get tired of going to 15 places.
Make the necessities more engaging and fun.

The strongest opportunity is not a standalone referral tool. It is a centralized employee destination that makes First Bank easier to navigate, easier to talk about, and easier to refer into.

Current State

  • Referral source lives inside the application process
  • HR sometimes has to chase down the actual referring employee
  • Low referral participation from the same small group
  • Current intranet is outdated and not interactive
  • Important information is spread across too many places
  • Content can become stale or hard to maintain

Future State

  • Employees can refer directly from an intuitive hub
  • Referral context is captured upfront
  • Open roles can be promoted through ChangeEngine campaigns
  • Culture, values, and resources live in one searchable place
  • Employees can ask the hub where to find things
  • HR and IT have a more modern destination to point employees to

The proposal

The proposed solution: one First Bank Hub experience

Three connected modules, plus the infrastructure to fit however IT decides to roll out the intranet.

Referrals Hub

Turn First Bank relationships into a stronger talent pipeline.

  • Pull open roles from Dayforce / Ceridian
  • Highlight priority roles like Mortgage Lender
  • Let employees submit referrals directly
  • Capture how the employee knows the referral
  • Support passive candidate recommendations from former colleagues and banking peers
  • Show current $500 bonus rules clearly
  • Track referral status and eligibility
  • Notify payroll when a bonus is approved

Culture & Values Hub

Help employees understand what makes someone a great First Bank fit.

  • Centralize First Bank's values and what they look like in practice
  • Create employee-friendly culture stories and examples
  • Help new hires understand the company faster
  • Give employees language to describe why they love working at First Bank
  • Connect culture directly to who employees should refer

Resource Center

Make the necessities easier to find, use, and trust.

  • Policies, forms, benefits, apps, guides, and FAQs
  • Searchable content organized by employee need
  • “Ask the Hub” chat-style experience
  • Practical prompts like “How do I download Teams?” and “Where are the brand guidelines?”
  • Reduce one-off HR/IT questions
  • Make everyday resources more engaging and fun

Built to fit the intranet path IT chooses

Standalone, embeddable, or SharePoint-ready.

  • Can live as a standalone branded destination
  • Can be embedded into the future First Bank Hub
  • Can support SharePoint if First Bank uses Microsoft 365
  • Designed so Elaine and IT do not have to start from scratch
  • ChangeEngine handles structure, design, copy, build, and launch support

Browse the experience

See the hub the way employees will

A working preview Elaine and IT can click through — referrals, culture, resources, and the admin view.

hub.firstbankva.com

Welcome to the First Bank Hub

Everything in one place, at your fingertips.

Ask the Hub anything…

Refer a great banker

Submit a referral in under a minute.

Priority role: Mortgage Lender

High-priority opening in Virginia.

Explore our values

What makes someone a great First Bank fit.

Find employee resources

Policies, forms, benefits, and apps.

Latest updates

Company news, kept fresh — not five years old.

Everything employees need, organized in one place.
A live, browseable preview — demo it on your next call with IT and HR.

Employee communications included

Not just a hub — a launch campaign employees will actually see

Elaine noted that the same small group tends to refer today. ChangeEngine can pair the hub with internal campaigns that remind employees what roles are open, who First Bank is looking for, and how easy it is to refer someone.

Launch announcement
Priority role campaign: Mortgage Lender
“Who do you know from another bank?” campaign
Culture-to-referral campaign
Referral recognition shoutouts
New hire onboarding introduction to the hub
Quarterly refresh campaigns

How it works

Built end-to-end by ChangeEngine

01

Align

  • Confirm First Bank goals, audiences, IT path, and content sources
  • Review current referral policy and resource categories
  • Identify Dayforce / Ceridian job feed requirements
02

Structure

  • Build the hub sitemap
  • Map referral, culture, and resource journeys
  • Create copy and content templates
  • Define admin and payroll workflows
03

Design & Build

  • Create modern First Bank-branded interface
  • Build employee-facing hub
  • Build referral form and admin preview
  • Build searchable resource center and “Ask the Hub” experience
  • Prepare standalone and embeddable versions
04

Launch & Optimize

  • Support launch communications
  • Promote priority roles
  • Monitor engagement and referral activity
  • Iterate based on Elaine, HR, IT, and employee feedback

Designed to move quickly without waiting for a full intranet rebuild.

Investment

All-in annual package

One bundled proposal

$24,000 / year

Equivalent to $2,000/month. Includes the end-to-end build and ongoing support for the Referrals Hub, Culture & Values Hub, and Resource Center experience.

Everything included

  • Discovery and solution design
  • First Bank-specific hub strategy
  • Employee-facing proposal and hub architecture
  • Referral portal experience
  • Dayforce / Ceridian job feed planning and connection support
  • Referral form and passive candidate capture
  • Referral rules configuration for $500 bonus program
  • Admin referral tracking and approval workflow
  • Payroll notification workflow
  • Culture & Values Hub
  • Resource Center
  • “Ask the Hub” search/chat-style experience
  • Intranet / SharePoint / embed support
  • Launch communication campaign templates
  • Referral campaign content
  • Recognition/shoutout content
  • Reporting dashboard preview
  • Ongoing hosting/support/optimization
  • Quarterly improvement recommendations

Why this is worth it

Saves Elaine and HR time

Less chasing, fewer repeat questions, and a clearer place to send employees.

Supports IT's intranet direction

Works with the future First Bank Hub instead of competing with it.

Makes referrals more visible

Moves referrals from a hidden application field to an employee-facing experience.

Turns culture into action

Helps employees understand who belongs at First Bank and who they should invite in.

Next steps

Recommended next step

Elaine can share this proposal with IT and HR leadership as a concrete version of what ChangeEngine can build: a modern, searchable, employee-friendly hub that brings referrals, values, and resources together in one place.

1

Confirm IT direction

Standalone, SharePoint, embedded in the future First Bank Hub, or phased path.

2

Confirm content sources

Referral rules, current resources, values language, priority roles, and employee FAQs.

3

Approve annual package

Move forward with the $24,000/year end-to-end build and launch support.

Ready for First Bank review

Approve the $24,000/year end-to-end build and launch support.